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We are pleased to welcome Alive Industry to the 4Down Distribution line up!   Alive Industry was founded in Japan back in January 2012 by three riders, Rehito Murata, Yugo Ito, and Daisuke Maja, and to this day all three are still pushing the BMX scene of Japan to new levels and constantly growing it. The boss, Rehito Murata makes the CNC products and also designs the frame, bars and forks etc. Daisuke Maja is the all rounder rider on the team and works at the local skatepark, teaching and keeping the next generations hyped on bmx. Yugo is a...

We've recently added some more items to our SALE section from frames to clothing. Click here to see everything available and contact your favourite 4Down Dealers now to grab a deal today!

Silent Mag Issue III is on the way! Issue III is a perfect bound, 280mm x 215mm, 100 page mag that showcases photos from photographers such as Ben Gea, Scott Marcaeu, Jeff Zielinski, Paul Robinson, Lucas Comino, Christin Mauldin, John Humphries, and Chris Hernandez featuring a long list of riders including Chase Dehart, Andrew Piano, Bill Howard, Brett Silva, David Grant, Zach Gerber, Steven Hamilton, Mike Hoder, Jake Coulson, Jimmy Kleoudis, Ralhy Ramos, Rory Ellis, Trevor Sigloch, Benny Gonzales, Dan Kruk, Felix Prangenberg, Jarren Boarboza, Mad Mike, Mike Stahl, Parker Health, Ryan Chadwick, Matt Cordova, Corey Walsh and waaay more. Mags will be...

New backpack coming from S&M. The S&M Forty Backpack is a water resistant compact backpack perfect for every occasion. Large enough to hold your essentials and small enough to stay out of your way while riding. Four colour Shield logo tears away to reveal all black Shield logo. – Water resistant 500D Nylon– YKK zippers w/S&M pulls– Velcro duel Shield logo patch– Computer pouch– Interior pouch– Reinforced straps w/Shield logo– Padded back panel with breathable mesh– Reinforced non-woven fabric behind the shell  Click here to see them and contact your favourite 4Down Dealers to get your orders in!      

It's hard to remember what you had for dinner last night sometimes, let alone everything that happened this month, so we thought we'd give you a quick run down of all the cool things that happened here at 4Down throughout September!   Etnies just dropped their latest video project "VISUALS" which features 20 minutes of some of the European Team absolutely killing it. Opening and closing sections from Pro's Jordan Godwin and Miki Fleck, the Flow Team did not disappoint, with riders like Marius Dietsche laying down hammer after hammer! But don't take our word for it, click the link below...